This set of videos has been created in collaboration with Evan Kubicek, Instructor at the School of Business of the Eastern Illinois University.
In this first video, you can understand the new approach of the Visual Communication Planner: from a canvas to a journey. With the same technique of an expert climber, we will go through the elements of a correct digital marketing strategy.
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Please keep in mind that each element is related to the others. You need to have in mind the whole strategy, even when you focus on defining each element.
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In this second video, I show you the questions on the Visual Communication Planner about the first and most important element of the strategy: goals.
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In this third video, I show you the questions on the Visual Communication Planner about how to measure your strategy and define your KPIs.
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In this fourth video, I show you the questions on the Visual Communication Planner about how choosing the channels to use and the action to plan to reach your goal.
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In this fifth video, I show you the questions on the Visual Communication Planner about how to define the best content for your marketing plan.
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In this video #6, I show you the concept and the process of the Marketing Distinguo, to find the answer to the question: "why should I buy from you?"
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In this video #7, I talk about product and service and all the questions to answer to fill this element of the Visual Communication Planner.
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In this video #8, I show you the base of the Visual Communication Planner, the bottom of our marketing mountain: mission, vision, purpose, and values.
Download the transcriptionIntroduction interview with Evan Kubicek.
The new slides
Turning assumptions into questions is the best way to initiate change.
If you are a business, writing down the answers to the questions helps you quickly identify any errors in your digital marketing plan and outline the correct activities.
If you are a consultant, complete the VCP with your client. It will help him understand the value of your work.
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